3 Things To Communicate Before Blogging With A Partner

Jacob Grandstaff
5 min readOct 21, 2022
By Mindaugas Danys

Just as some entrepreneurs form partnerships, some bloggers like to combine their efforts.

Two is better than one, right? If friends want to blog about the same or a similar topic, why not join forces and reach their goals twice as fast?

They each bring their own friends and social media followers — potentially doubling initial readership. They both write posts, so they produce twice as much content and drive traffic twice as fast.

This sounds good. But two people working on a project doesn’t automatically translate to ‘twice as fast’.

If one has a steep learning curve, he can slow down his partner.

Maybe one has a strong ego that would help him succeed solo but prevents him from matching that success in a partnership.

Finally, some partners simply haven’t learned the Law of Comparative Advantage and mismatch each other’s skills.

These are serious conversations that blogging partners should have before discussing blog names, WordPress themes, or social media accounts.

Here are three specific things to keep in mind before buying that domain name with someone else.

1. Make sure you both agree on the blog’s theme

Let’s say you both want to write about sports. So, you decide to create a sports blog.

I’m using this particular example from painful experience.

There are dozens of sports in the world. Two people don’t know enough to write about all of them.

So, you narrow it down to the US Big Four: football, baseball, basketball, and hockey. The partners are knowledgeable enough to write authoritatively about two apiece.

If one, however, is a better writer than the other or is more knowledgeable about his sports than the other, the blog may attract a mismatch in readers.

If blog traffic spikes with hockey fans who only visit for the hockey articles, they will be turned off when they receive notifications or see social media posts about baseball. They came for the hockey. If they’re not going to be fed what attracted them, they’ll get their puck commentary…

Jacob Grandstaff

MA in History; Mostly culture, trends, and occasional rants. History blog: https://historyhowithappened.com/