3 Wasteful Financial Flexes To Avoid

Jacob Grandstaff
4 min readOct 26, 2022
By Trey Ratcliff

Like it or love it — hating it isn’t an option — flex culture is in. And it’s not going away for at least a generation.

So, rather than complain about the culture like a bunch of old fogies, a better approach is to embrace it. After all, we can agree that alcohol and marijuana prohibition didn’t work. Regulation is a much better option.

So, what is flex culture?

Flex culture is a social media-driven phenomenon “of deliberately showing yourself off about your personal belongings in the goal of giving yourself higher value in front of other people.”

For kids with wealthy parents, it can be fun. For middle-class college students and young professionals, it can become addicting and life-ruining.

However, most people will never become minimalists or engage in monkish self-denial. So, rather than encourage you to become counter-cultural, here are three things not to buy to flex on peers.

1. Phones

A friend of mine who grew up in poverty bragged in a group chat recently that spending nearly $1,000 on the latest version of some smartphone made him feel like he’d finally arrived in the middle class.

This was one of the OGs of flex culture. Being able to afford the newest, shiniest version of Android or…